Selling a home in Allen is not just about listing and waiting. With more inventory on the market and longer timelines, you need a strategy that makes your home impossible to scroll past. A video‑first approach does exactly that by turning online interest into real showings from ready buyers. In this guide, you’ll see why video and 3D tours work in Allen, what a complete package includes, how long it takes, and how to measure results. Let’s dive in.
Why video-first matters in Allen now
Collin County finished 2025 with a county median list price near $499,900 and an average days on market around 82 days, which signals a slower pace than the pandemic years. You can see this shift in the local snapshot for Allen as well. Typical home value sits near $489,000, and the median time to pending is about 68 days. These numbers show you cannot rely on instant multiple offers anymore.
- County snapshot: Realtor.com’s Collin County overview
- City snapshot: Zillow’s Allen home values and time to pending
In a market with more choices and longer timelines, you win by increasing online engagement and helping serious buyers picture themselves in your home before they schedule. Video and interactive tours do both.
What buyers want online
Nearly every buyer starts online and values rich listing media like photos, floor plans, virtual tours, and video. NAR’s buyer and seller trends highlight how important these assets are during the search.
On the major portals, interactive tours consistently draw more attention. Zillow reports that listings with its 3D Home tours earn meaningfully higher views and saves compared to similar listings without tours, with examples showing lifts of roughly 43 to 60 percent more views depending on the period measured. You can learn more in Zillow’s 3D Home overview.
Vendors also see performance gains. Matterport’s aggregated client studies report that listings with 3D tours can close up to 31 percent faster and sell for up to 9 percent higher in select samples. Treat this as directional data, not a promise, but it reinforces what we see on the ground: immersive media tends to shorten timelines and raise show quality. Read the vendor findings here: Matterport study highlights.
Your video-first package
A strong Allen listing campaign uses video to tell your home’s story and 3D to let buyers self‑tour from anywhere. Here is what that looks like in practice.
Walkthrough video
- A 60 to 120 second interior walkthrough shows flow, scale, and key upgrades.
- A 15 to 30 second cut becomes a scroll‑stopping reel for social ads.
3D or 360-degree tour
- Choose Matterport for a high‑end digital twin or Zillow 3D Home for fast capture and broad portal placement.
- Zillow’s 3D Home can be created quickly via app and syndicates across major portals. See Zillow’s 3D Home intro.
Drone footage when appropriate
- Aerial clips can show the lot, rooflines, and community context, when permitted.
- Always use a Part 107 certified pilot for commercial work. See FAA Part 107 guidance.
HDR photography and floor plan
- Professional stills anchor the listing gallery.
- An interactive floor plan, often produced from the 3D capture, helps buyers understand layout.
Neighborhood lifestyle clip
- Short highlight of nearby parks, retail corridors, and commute routes that matter to Collin County buyers.
Accessibility assets
- Closed captions and a transcript help mobile viewers and improve reach.
- Prepare unbranded tour links for MLS and portal use.
Timeline from prep to launch
Every home is unique, but a typical plan looks like this:
- Pre‑listing prep and light staging: 1 to 3 days, depending on your readiness.
- Capture day: photos plus a Zillow 3D Home scan often finish in 20 to 60 minutes for a 2,000 sq ft home, with more time for Matterport, video, or drone.
- Editing and processing: 24 to 72 hours for photos and standard 3D processing. High‑production video can take 3 to 7 days.
- Go live and promote: once media is uploaded to MLS, portal syndication begins. Targeted social ads usually start in the first 1 to 3 days to catch early momentum.
For guidance on the 3D capture flow and timing, see Zillow’s 3D Home resources.
Where your media appears
To maximize reach, add an unbranded 3D or virtual tour link in the MLS, then let the feed populate major portals. Zillow has documented how its 3D Home content is built for cross‑platform sharing. In addition, a Zillow and Realtor.com agreement expands access to interactive listing media, which increases practical reach from a single 3D capture.
Your launch plan also includes targeted placements on platforms like Facebook, Instagram, and YouTube to drive early traffic back to the listing page. The goal is to pair strong organic exposure on portals with paid boosts aimed at likely buyers.
Compliance and safety in Texas
- Advertising rules: Texas license holders must follow TREC advertising rules for all videos and social posts. Check broker name requirements and how disclosures appear on profiles. See TREC’s advertising rules.
- MLS branding: most MLS systems in North Texas differentiate branded and unbranded tour links. Use the unbranded link field so portals display it correctly.
- Drone operations: commercial drone work requires an FAA Remote Pilot Certificate and compliance with Part 107 rules. Confirm your pilot’s credentials and insurance. Review FAA guidance.
- Fair Housing: scripts, captions, and targeting must avoid any discriminatory language or audience exclusions. HUD has issued guidance for digital advertising. See HUD’s recent notice.
- Accessibility: include captions or transcripts on every listing video to widen access and improve engagement.
How we measure success
Set clear expectations and track results through your first listing window.
- Views and saves: monitor portal views and saves. Zillow has reported large lifts when a 3D tour is included. See Zillow’s seller guidance.
- Video analytics: count views, average watch time, and clicks to schedule a showing.
- Showings per week: compare your weekly showings to similar local listings.
- Days on market: watch time to pending. Vendor studies, like Matterport’s, show correlations between immersive tours and reduced DOM. Treat vendor figures as directional and compare your results to recent Allen comps.
Seller prep checklist
Use this quick list to keep your launch tight and predictable.
- Confirm deliverables in writing: photos, 3D tour link, walkthrough video, social cut, drone clips if requested, floor plan PDF, captions, and transcript.
- Set capture and delivery dates: agree on the shoot day and the timeline for final assets.
- MLS and portals: decide who uploads the unbranded tour link and verifies portal display.
- Drone compliance: request the pilot’s Part 107 certificate and insurance.
- Fair Housing review: keep language neutral and feature‑based. Broker or legal review recommended.
- Measurement plan: outline which KPIs will be reported and when.
Why partner with Andrew Bradshaw
You deserve a modern listing experience that blends local expertise with high‑quality multimedia. Andrew’s video‑first approach includes professional walkthroughs, immersive tours, and targeted distribution so your home stands out in Allen and across Collin County. Backed by Coldwell Banker Apex, REALTORS, and supported by national syndication for premium placements, you get boutique service with broad reach.
If you want a clear plan, fast execution, and transparent reporting, let’s talk about your goals and timeline. Connect with Andrew Bradshaw to start your video‑first listing strategy.
FAQs
How does video help my Allen home sell faster?
- Video and 3D tours increase listing‑page engagement and pre‑qualify buyers, which can lead to more showings and earlier offers in a market with longer timelines.
What does a Zillow 3D Home tour add to my listing?
- Zillow reports listings with 3D Home tours earn meaningfully higher views and saves, which expands early visibility and strengthens buyer interest.
How long does it take to launch with video and 3D?
- Most homes can go from capture to live in 2 to 5 days for photos and 3D, with higher‑production video taking up to a week, depending on scheduling and editing.
Can we use drone footage for my property in Allen?
- Yes, when appropriate and permitted, but commercial drone work requires an FAA Part 107 certified pilot who follows airspace and safety rules.
Will virtual tours replace in‑person showings?
- No. They help buyers shortlist and arrive better prepared, which usually reduces wasted showings and improves the quality of in‑person tours.
How will we measure whether the campaign is working?
- Track portal views and saves, video watch time, clicks to schedule, weekly showings, and days on market, then compare to recent local comps.
